- account management group
- 1) A group within an advertising, marketing, or public-relations agency responsible for planning, supervising, and coordinating all the work done on behalf of a client. In large agencies handling large accounts the group might consist of an account director, account manager, account or media planner, and account executive2) A group in the sales department of an organization that is responsible for managing the relationship with existing clients.
Big dictionary of business and management. 2014.
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